Spiced Rum Leads The Way As Rum Sales Expected to Rise in 2021

New research from market analysts Euromonitor expects growth in rum sales in 2021, up from 129 million 9-litre cases in 2020 to 135 million next year.

In the UK, lockdown seems to have encouraged more people to try rum - 40% more rum was sold in April - June 2020 than in the same period in 2019.

For the first time, spiced rum sales have this year overtaken white rum sales in the UK off-trade.  Spiced rum sales rose 9% by volume according to the Wine and Spirit Trade Association's 2020 Market Report.